Posted to Letters to Editor, Monash Weekly on 1/9/2011
Traders spruik plan for new group (12/9/2011)
http://www.monashweekly.com.au/content/letterstotheeditor/
It is unfortunate that Mt Waverley Village (MWV) appears to be a poor cousin of City of Monash compared with the more prosperous Glen Waverley and congested Clayton Shopping Centres.
I always believe that MWV has very unique characteristics that the others lack - it's like a sleeping beauty requires a Prince Charming to give her a kiss of revitalisation.
After the above being said, MWV lacks an identity - a theme or image. Glen Waverley has The Glen as an icon, and Clayton has a new pool housed in the modern Community Centre.
Shops and offices at MWV are spread out in ad hoc manner, and the train station is tucked away in a rather not so prominent position. Visitors to Mt Waverley can be excused not knowing the existence of MWV if they just drive along Stephenson Road.
There are so many real estate agents, "gurus" in marketing, along the Stephenson Road; they should be able to provide some positive input in improving MWV and overcoming some of the issues the traders might have.
It is the same in most clubs or associations that only a core group of interested people will attend meetings. The root problem generally stems from whether the management group / office bearers are perceptive and receptive to the voice of the initial attendees. The apathy is also a reflection of the traders' negative mentality and the lack of business knowhow.
If the business owners or operators are actually hands on running the businesses, the situation will be different. Unfortunately, many shops are managed or tended by employees whose attitude is nothing more than just earning a quid or two.
How many people notice the pamphlets, let alone reading the content? Will the business owners get to read the pamphlets before being disposed off by the receiver in the shops?
Survival in difficult time like now must be the paramount consideration. Ian Rusch should be complimented for his desire to form a Village Business Development group. Good luck!
Traders spruik plan for new group (12/9/2011)
http://www.monashweekly.com.au/content/letterstotheeditor/
It is unfortunate that Mt Waverley Village (MWV) appears to be a poor cousin of City of Monash compared with the more prosperous Glen Waverley and congested Clayton Shopping Centres.
I always believe that MWV has very unique characteristics that the others lack - it's like a sleeping beauty requires a Prince Charming to give her a kiss of revitalisation.
After the above being said, MWV lacks an identity - a theme or image. Glen Waverley has The Glen as an icon, and Clayton has a new pool housed in the modern Community Centre.
Shops and offices at MWV are spread out in ad hoc manner, and the train station is tucked away in a rather not so prominent position. Visitors to Mt Waverley can be excused not knowing the existence of MWV if they just drive along Stephenson Road.
There are so many real estate agents, "gurus" in marketing, along the Stephenson Road; they should be able to provide some positive input in improving MWV and overcoming some of the issues the traders might have.
It is the same in most clubs or associations that only a core group of interested people will attend meetings. The root problem generally stems from whether the management group / office bearers are perceptive and receptive to the voice of the initial attendees. The apathy is also a reflection of the traders' negative mentality and the lack of business knowhow.
If the business owners or operators are actually hands on running the businesses, the situation will be different. Unfortunately, many shops are managed or tended by employees whose attitude is nothing more than just earning a quid or two.
How many people notice the pamphlets, let alone reading the content? Will the business owners get to read the pamphlets before being disposed off by the receiver in the shops?
Survival in difficult time like now must be the paramount consideration. Ian Rusch should be complimented for his desire to form a Village Business Development group. Good luck!
